Peugeot bring back TALBOT to sell cheap cars

From A

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It's certainly possible. According to La Voz de Galicia, the Frenc
automaker is currently mulling the creation of a new sub-brand t
break into the lower rungs of the inexpensive car market. Rather tha
go through the hassle of rustling up a whole new name, the company ha
looked to the past for inspiration. It came up with Talbot – a compan
that got its start early in the 20th century and puttered to a stop i
1986

The name has a history of rising from the dead. In 1978, Peugeo
pulled a similar stunt by bringing the Talbot name back fro
obscurity after Chrysler axed it a decade prior. During the revival
the brand mostly served as a dumping ground for former Chrysle
Europe models. Needless to say, the resurrection didn't last long

But if our Google Translator is to be believed, the most recen
zombification of the Talbot moniker will have more to do with funk
little entry-level machines than any sort of rebadging exercise. L
Voz de Galicia claims that the brand will likely start off with jus
two models based loosely on existing Peugeot models, which would b
manufactured at the Citroën factory in Vigo

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Hi,

I've read those news months before (at the beginning of last year)... At
this time, it has been denied by Peugeot.
The idea, or as it was presented by the newspapers, was to sell low-cost
cars under the Talbot brand, a bit the way Renault does with Dacia... but
mostly in the low income countries, eastern Europe... and not in Western
Europe.

Officially, still PSA doesn't have such plans AFAIK. The main sales dev.
axis are in the Asian part, esp. building a new plant in China, sightseeing
facilities in India, and investing some dozen of millions Euros in
brazillian area.

Regards,